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Overview for Promotions Managers

Promotions managers supervise promotions specialists. These managers direct promotions programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with buyers, promotions programs may use direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements, and special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.

Employment Situation

There were about 47,000 promotions managers at work in the United States in May 2006. About 25 percent of them worked in the professional, scientific, and technical services industries and the wholesale trade.

Employment of promotions managers is expected to increase by 12 percent through 2016. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Education Outlook

Most promotions management positions are filled by promoting experienced staff or related professional personnel. Many managers are former sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations specialists. In small companies where the number of positions is limited, advancement is usually slow, while in larger firms, promotion may happened more rapidly.

Salary Expectations for Promotions Managers

Median annual earnings in May 2006 were $73,060 for promotions managers. The highest promotion manager salaries were found in the professional and commercial equipment and supplies merchant wholesale industry and totaled $119,540 per year.

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Overview for Sales Managers

Sales managers direct a company’s sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. Sales managers advise the sales representatives on ways to improve their sales performance. In large firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers’ preferences.

Employment Situation

There were about 318,000 sales managers at work in the United States in May 2006. Most sales managers most were employed in wholesale trade, retail trade, manufacturing, and finance and insurance industries.

Employment of sales managers is expected to increase by 12 percent through 2016, about as fast as the average for all occupations. Projected employment growth varies by industry. It is likely to grow much faster than average in scientific, professional, and related services like computer systems design and related services, and advertising and related services as businesses increasingly hire contractors for these services instead of additional full-time staff. However, a decline in employment is expected in many manufacturing industries.

Education Outlook

A wide range of educational backgrounds is suitable for entry into sales managerial jobs, but many employers prefer those with experience in related occupations. For sales, management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. The completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred.

Salary Expectations for Sales Managers

Median annual earnings of sales managers in May 2006 were $91,560. The highest salaries were found in the professional and commercial equipment and supplies merchant wholesaler industries with $112,810.

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Overview for Administrative Services Managers

Administrative services managers coordinate and direct the many support services that allow organizations to operate efficiently. They may oversee secretarial and reception services, administration, payroll, conference planning and travel, information and data processing, mail, materials scheduling and distribution, printing and reproduction, records management, telecommunications management, security, parking, energy consumption, and personal property procurement, supply, recycling, and disposal. They also manage support services for insurance companies, computer manufacturers, and government offices.

Specific duties for these managers vary by degree of responsibility and authority. In small organizations, one administrative services manager may oversee all support services. In larger firms, first-line administrative services managers often report to mid-level managers who, in turn, report to owners or top-level managers.

Administrative services managers who work as contract administrators oversee the preparation, analysis, negotiation, and review of contracts related to the purchase or sale of equipment, materials, supplies, products, or services. Some administrative services managers acquire, distribute, and store supplies. Others dispose of surplus property or oversee the disposal of unclaimed property.

Administrative services managers who work as facility managers plan, design, and manage buildings, grounds, equipment, and supplies, in addition to people. This task requires integrating the principles of business administration, information technology, architecture, engineering, and behavioral science.

Employment Situation

There will be strong competition for the limited number of top-level management jobs available between 2006 and 2016, but demand should be strong for facility managers.

Administrative services managers held about 247,000 jobs in 2006. About 65 percent worked in service-providing industries, including Federal, State, and local government; health care; finance and insurance; professional, scientific, and technical services; administrative and support services; and educational services, public and private.

Employment of administrative services managers is projected to grow 12 percent over the 2006-16 decade, about as fast as the average for all occupations. Demand should be strong for facility managers because businesses increasingly realize the importance of maintaining, securing, and efficiently operating their facilities, which are very large investments for most organizations.

Education Outlook

Administrative services managers working in private industry and government and have a wide range of responsibilities, experience, earnings, and education. Administrative services managers should be analytical, detail-oriented, flexible, decisive, and have good leadership and communication skills.

Earning the Certified Manager (CM) designation offered by the Institute of Certified Professional Managers (ICPM), through education, work experience, and successful completion of examinations, can enhance a manager’s advancement potential. In addition, a master’s degree in business administration or a related field enhances a first-level manager’s opportunities to advance to higher managerial positions.

Specific requirements vary by job responsibility. For first-line administrative services managers of secretarial, mailroom, and related support activities, many employers prefer to hire people who have an associate degree in business or management, although a high school diploma may suffice when combined with appropriate experience. Whatever the manager’s educational background, it must be accompanied by related work experience to show real ability. Therefore, many administrative services managers advance through the ranks of their organization.

Salary Expectations for Administrative Services Managers

Earnings of administrative services managers vary depending on the employer, specialty, and geographic area. The median annual earnings of administrative services managers in May 2006 totaled $67,690 and ranged from less than $34,970 to more than $117,610.

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Overview for Advertising Managers

Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In small companies, they may act as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments.

The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media to disseminate the advertising.

Employment Situation

There were about 47,000 advertising managers at work in the United States in May 2006. About 25 percent of advertising managers worked in the professional, scientific, and technical services industries and the wholesale trade. Average job growth is projected, but strong competition is expected for these highly desired jobs. Projected employment growth rates vary by industry.

Education Outlook

A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations. Some employers prefer a bachelor’s degree in advertising or journalism. This course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography.

Salary Expectations for Advertising Managers

Median annual earnings in May 2006 were $73,060 for advertising managers. According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161,while those for advertising majors averaged $33,831.

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Overview for Marketing Managers

Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. They identify potential markets.

Marketing managers develop pricing strategies to help firms maximize profits and market share while ensuring that customers are satisfied. Together with the sales department, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.

Employment Situation

There were about167,000 marketing managers at work in the United States in May 2006. Most of these managers worked in the professional, scientific, and technical services industries and the wholesale trade. Marketing manager jobs are highly coveted and will be sought by other highly experienced professionals. College graduates with related experience, a high level of creativity, and strong communication skills will see the best job opportunities. In particular, employers will for applicants with the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Education Outlook

A wide range of educational backgrounds is suitable for entry into marketing, managerial jobs, but many employers prefer those with experience in related occupations. Some employers prefer a bachelor’s degree in advertising or journalism. This course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography.

Career advancement can be accelerated by participation in management training programs conducted by larger firms. Many firms also provide their employees with continuing education opportunities—either in-house or at local colleges and universities—and encourage employee participation in seminars and conferences, often held by professional societies. In collaboration with colleges and universities, numerous marketing and related associations sponsor national or local management training programs.

Salary Expectations for Marketing Managers

Median annual earnings in May 2006 were $$98,720 for marketing managers. According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161.

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Overview for Public Relations Managers

Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted audience. They often specialize in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organization’s success depends, such as consumers, stockholders, or the general public.

Public relations managers evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends.

Public relations managers may consult labor relations managers to produce internal company communications and financial managers to produce company reports. They help company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information. Some handle special events, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.

Employment Situation

There were about 50,000 public relations managers at work in the United States in May 2006. Most public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; educational services, public and private; finance and insurance; and health care and social assistance.

Employment of public relations managers is expected to increase by 12 percent through 2016, about as fast as the average for all occupations. Job growth will arise from strong domestic and global competition in the products and services offered to consumers and increasing activity in television, radio, and outdoor advertising.

Education Outlook

Most public relations management positions are filled by promoting experienced staff or related professional personnel. Many managers are former sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations specialists.

Salary Expectations for Public Relations Managers

Median annual earnings of promotions managers in May 2006 were $97,540. The highest salaries were found in the computer systems design and related services industry with $119,540.

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