Overview for Advertising Managers

Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In small companies, they may act as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments.

The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media to disseminate the advertising.

Employment Situation

There were about 47,000 advertising managers at work in the United States in May 2006. About 25 percent of advertising managers worked in the professional, scientific, and technical services industries and the wholesale trade. Average job growth is projected, but strong competition is expected for these highly desired jobs. Projected employment growth rates vary by industry.

Education Outlook

A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations. Some employers prefer a bachelor’s degree in advertising or journalism. This course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography.

Salary Expectations for Advertising Managers

Median annual earnings in May 2006 were $73,060 for advertising managers. According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2007 averaged $40,161,while those for advertising majors averaged $33,831.

Related Information

• Find all advertised management jobs.
• Find an online business degree or online marketing degree.
• Find a business or marketing school near you.

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